Hi, we’re furrform

  • We don’t speak the same language as our pets, but somehow, they always understand. With just a tail wag or a gentle purr, they say,

    “I’m here, I see you, I’m with you.” FURRFORM was born from one simple belief: that play is more than fun — it’s a shared language of love.

our story

What We Believe

At FURRFORM, we believe pets are more than just companions — they’re part of our families, our daily rhythms, and our happiest memories.

We’re a small team of pet lovers, designers, and makers who came together with one shared mission: to create toys that deepen the bond between humans and their furry best friends.

our story

How we began

It all started with a simple question:
Why do so many pet toys look like they don’t belong in our homes — or in our hearts?

We wanted to change that. So we began crafting toys that aren't just fun and functional — but also emotionally thoughtful, aesthetically pleasing, and sensory-rich, inviting pets and their humans to play together in a more meaningful way.

our story

Our designs are inspired by real life with our own cats and dogs: quiet cuddles, silly zoomies, sniff-filled walks, and those special moments when you and your pet just get each other.

Whether it’s a snuffle mat that turns mealtime into a bonding ritual, or a plush treat designed for tug, toss, and tail wags, every FURRFORM piece is made with the belief that play is connectionand connection is love.

our story

We care about what goes into your pet’s world:

  • Safe, soft, and pet-friendly materials
  • Minimal, beautiful designs you’ll love leaving around the house
  • Interactive, enriching features to support physical and emotional wellbeing